Social media is a powerful way to reach and engage your audience. It can also help you gather useful customer and competitor insights. But there are so many platforms out there, it can be hard to know which ones work best for your business.
To make it easier, we’ve rounded up the 28 top social media platforms in the world by monthly active users (MAUs). See which ones your business should be using to boost brand awareness and engagement.
1. Facebook
Facebook is the world’s largest social media platform, with over 2 billion monthly users. It lets you share content like text status posts, images, videos and external links with other users.
You can also connect with friends based on where you live, work, or go to school. You can also find public pages from celebrities, sports teams, and publications to follow their updates on your news feed.
To help you find the connections that matter most, Facebook uses a complex algorithm to suggest new friends and groups and populate your newsfeed. It uses data like engagement, page likes, and posts to show you the content that’s most relevant to you.
2. Twitter
Twitter is a social media network where users share short, one-line messages (known as tweets) and interact with each other. These micro-bits of information can contain photos, videos, quotes and links to content from other users.
It can also be used for marketing and PR purposes. The platform is free to join and users can create lists of people they follow who are relevant to their business or industry.
Despite the benefits of Twitter, the site is not without its risks. It can be used to spread fake news and disinformation quickly, and it can also be a source of harassment.
3. LinkedIn
LinkedIn is one of the most popular social media networks today. It’s a great place to connect with professionals from all over the world and get news about your industry.
It’s also an effective tool for job hunting, with thousands of jobs listed every day on the site.
If you’re looking to hire, it’s important to build your profile on LinkedIn and create a strong network of connections. The site also offers many perks for users. These can make it easier to find a new job, network with potential employers, and boost your career.
4. Instagram
Instagram is a social media platform that allows users to upload and share pictures and videos. The app is free to download and has a wide user base.
In addition to photos and videos, Instagram has a variety of features. These include stories, filters, and hashtags.
Instagram has a strong following among young people and is often used as a source of entertainment. It can also help businesses build a brand and connect with new customers.
5. Pinterest
Pinterest is one of the fastest growing social media platforms. With over 433 million users, it can’t be ignored by businesses looking to increase brand awareness and sales.
In order to succeed on Pinterest, you need to understand the platform’s audience and how to use it effectively. Luckily, the company has a variety of tutorials, blogs and business-focused resources that can help you get started on Pinterest.
The best way to make sure you’re getting the most out of your Pinterest account is by pinning content that is relevant to your target market. That’s why it’s important to make sure you’re using keywords in your profile, posts, Pins and boards.
6. YouTube
YouTube is a video sharing website that lets users watch and share all types of videos. You can find anything from movie trailers to home videos and personal musings.
With over 2 billion users and 1 billion hours of videos watched each day, YouTube is a powerful social media platform for brands to reach their target audience.
In order to get noticed on YouTube, your content must be relevant to the people who use the site. Start by creating a YouTube channel and uploading engaging videos that users are interested in seeing.
