Many brands are utilizing social media apps to connect with customers, collect feedback and drive customer acquisition. But it is important to choose the right social app that suits your business needs and audience.
While popular apps such as Facebook and Instagram may be great for connecting with your target market, they can also be dangerous. To avoid these dangers, it is advisable to choose social media apps that are specifically aimed at children.
TikTok
It’s owned by Chinese tech company ByteDance and has a user base that spans the globe.
Its users can create short videos and customize them with filters, stickers, and background music. They can also share their videos with friends or on other social media platforms.
The app has some interesting features that differentiate it from its competitors. For example, it uses machine learning algorithms to recommend content based on what you like.
Kuaishou
Kuaishou, translated as “crystal” or “mirror,” is a Chinese social media platform where users share photos and videos. It aims to help people understand and alleviate loneliness.
It also allows users to connect with others through live broadcast rooms. In addition, Kuaishou offers a variety of features for brands and organizations to promote their products and services.
Brands can create business accounts on the platform to gain access to e-commerce integrations, advertising, growth recommendations, and sub-categories for different organizations. These features can be beneficial to international brands looking to reach young consumers in China. Plus, business accounts are verified on the platform, meaning they can get a “V” emblem next to their account name as proof of legitimacy and authority.
Qzone
One of the most popular social networks in China, Qzone allows users to write blogs and share photos or videos, keep a private diary, and listen to music. It also offers special background features and themes, although some of these may be purchased at a price.
The service was launched in 2005 by Tencent, a Chinese internet company that owns the messaging app QQ. It’s now one of the world’s top five OSNs, with more than 640 million monthly active users.
Instagram is a popular photo-sharing social network, acquired by Facebook in 2012. Users can take and edit photos and short videos on the app, then share them with followers.
Once uploaded, the images and videos can be edited with filters and organized by hashtags and geographical tagging. Posts can also be made public or private, and a user’s account can be linked to other social networks.
The Instagram app also has an Explore tab that shows recommendations based on what it thinks you’ll like. It’s a great way to find new content.
Twitter is an online microblogging platform that distributes short messages of no more than 280 characters – called tweets – which can be sent and read by a user’s followers. They can be used for a variety of purposes, including jokes, news, random thoughts, and sharing articles.
Twitter users can add hashtags to their posts, which are a way of connecting tweets to a specific topic or conversation thread. They can also search for other users by keyword. This allows them to quickly find topics that interest them or find users who share similar interests.
