Whether it’s for a new product, a new market, or a new consumer segment, the Kantar Companies can help you get it done. Their custom research services will give you access to some of the best minds in the business. Their expertise includes everything from health and wellness to retail and IMRB.
AARP
AARP is an organization that provides information, resources, and services to people 50 and older. The nonprofit group, which is headquartered in Washington, DC, has a staff of over 2,000. It also has a wholly owned subsidiary, AARP Services. The organization recently entered into a joint venture agreement with Kantar Group to provide research and insights services to the 50+ consumer. The joint venture is a response to growing demand from media organizations, marketers, and consumers for behavior change and other consumer insights.
AARP’s new website, LifeTuner, is designed to help young people make wise financial choices. Its site helps them save for the future, manage debt, and set financial goals. While the site may be an obvious marketing move, the organization’s approach was to engage their community through authentic and engaging content.
IMRB
IMRB (Indian Market Research Bureau) is the oldest market research organization in India. It was founded in 1970 and was modeled after the British Market Research Bureau. It has a headquarters in Mumbai, Maharashtra, India, and is a member of the Kantar Group. The company offers various research services throughout South Asia, North Africa, and the Middle East.
It also has an office in Sri Lanka. IMRB has a network of 49 offices throughout the world. It serves clients in 67 countries. It provides research services for a wide range of industries. It has specialist divisions that cater to customer satisfaction, ITops, IT operations, and the National Food Survey. It is a market research firm that combines innovation and analytical thinking.
Health
Founded in 2009, Kantar Health is a global healthcare consulting firm. The company combines deep clinical knowledge and expertise in data products and patient insights to enable clients to bring safe and effective treatments to patients. Its services include research, analytics, commercial development and policy expertise. The company has a presence in 30 service centers in 14 countries. It advises leading pharmaceutical companies, biotech firms, medical device companies and diagnostic firms. Its expertise includes oncology, therapeutics, rare diseases, consumer insights, payer and reimbursement issues, public communications, and public sector issues.
Its products and services are available in the PitchBook Platform.
Retail
Founded in 1973 as Kantar Added Value, Kantar Companies Retail has a number of specialist practices, including category management and trade marketing. Among its more noteworthy offerings is a proprietary solution called Perfect Category, which automates category management and allows retailers to better identify growth opportunities, drive performance at the shelf, and increase the success of new products.
Kantar has also introduced a number of innovative solutions, including a virtual reality (VR) solution for the consumer goods industry. The company also provides content for virtual store projects and VR Infinity, which enables retailers to better connect with customers and build a faster decision-making process.
Custom research
Providing bespoke custom research is part of Kantar’s business. The group offers full service solutions for clients across a variety of industries. With over 30,000 employees in over 100 markets, the company provides market insight to leading brands and organisations. The research teams at Kantar are world-renowned experts in their fields.
The company has offices in North America, Europe and Asia Pacific. It also works with partners around the world to deliver ad effectiveness research and custom analysis. It is also one of the preferred brand lift measurement partners for Snapchat.
In July, the WPP Group sold its 60% stake in the group to Bain Capital Private Equity. Alexis Nasard was appointed CEO of the Kantar Group in October 2020. Previously, he served as CFO of ITV. The group is in the process of reorganizing its global operations. The restructuring will focus on strengthening its core research and consultancy business. The new organization will enable it to better serve the needs of its clients.
Joint venture
Several private equity bidders have been vying for Kantar, the former unit of marketing giant WPP. One of them is Bain Capital, which agreed to acquire 60% of the company for $4 billion in July.
A major advantage of the joint venture is that it will combine the strengths of WPP and Bain Capital. The two companies will be able to combine their expertise to create a business that is attractive to shareholders. However, the deal may also mean that WPP will have to transfer securities to a third party.
The new company will be called Brandstage, and is expected to combine improvisational techniques with consumer understanding. It will work with marketing organizations to develop captivating marketing ideas, and will explore customer experience opportunities. It will also help marketing organizations drive new product innovation.
